Course curriculum

  • 1

    Introduction

    • Introduction

  • 2

    Chapter One: What is a Brand?

    • Lesson One: What is a Brand?

    • Lesson Two: Why is Branding Important?

    • Lesson Three: What is Your Personal Brand?

  • 3

    Chapter Two: Foundations of Brand Strategy.

    • Lesson One: What is Your Differentiator?

    • Lesson Two: What Problem Are You Solving?

    • Lesson Three: Who Are You Solving It For?

    • Lesson Four: Why Should They Trust You?

  • 4

    Chapter Three: Developing Your Brand.

    • Lesson One: The Three P's.

    • Lesson Two: Brand Archetypes.

    • Lesson Three: Visual Identity.

    • Lesson Four: Putting It All Together.

  • 5

    Thank You!

    • Personal Branding13.pdf